Founded in 1887 by the Wilson Brothers, the Willow brand has been synonymous with the Australian lifestyle for over 130 years.

With advanced expertise in plastic blow moulding, injection moulding and expandable polystyrene (EPS foam) technologies, Willow has established itself as a trusted market leader of the insulated cooler and jug categories.

The Willow range now extends beyond insulated coolers, with a broad range of products for the outdoor life, all Willow products focus on designing solutions to enhance lives every day and make the good times better.