Willow has a proud history that spans over 100 years.

At a time when the number of Australian manufacturers has reduced, Willow continues to prosper thanks to our consumer focus, customer service, staff integrity and new product development.

Willow is in business to serve Australian consumers. To this end, we offer products of integrity that represent good value for money. The partnerships we have with retailers have been built on foundations of trust and consultation. Willow invests heavily in providing retailers with a full complement of ancillary services. This makes doing business with Willow very cost effective and ensures customer service levels that set industry benchmarks.

Willow is committed to manufacturing in Australia, employing Australian residents and using local suppliers. Our greatest investment is in our staff, who are empowered with the future of the company. We look forward to the next 100 years.